Involved for almost 40 years, Leticia Tijerina’s whole adult life has centered around the retail fashion industry. She began with managing a women’s clothing store and went on to own two retail stores of her own. She has designed, manufactured, and marketed her own line of jewelry, accessories, and linen clothing.
Leticia’s foundation began in 1976 with employment at Kaleidoscope, a retail women’s boutique in McAllen, Texas, where she worked for six years. There she learned the business of buying, selling, receiving, displaying, marketing, and pricing women’s clothing, in addition to the countless elements of running a boutique on a daily basis.
At this job Leticia also had her first experience buying at the Dallas Apparel Market—an activity that would serve her well in her next endeavors. The rapport Leticia developed with her clients was evident in the success of her own retail store in McAllen, Texas.
A few words about Letty
“Cute Cotton Company” (2000 to 2004), catered to the fashion-conscious women of South Texas by featuring upscale clothing and accessories, with inventory purchased from vendors in Dallas, Las Vegas, and New York. In both stores, Leticia was a “hands-on” owner/operator, doing her own banking, buying, marketing, staffing, displaying, and selling. In addition to selling at her retail location, Leticia also sold her fashions and accessories by organizing numerous fashion shows in the Rio Grande Valley area.
Another vital element of Leticia’s experience was her part-time work for Landers Spirit Collection Showroom at the World Trade Center in Dallas, Texas from 2007 through 2013. In her job as a salesperson, she sold various lines of women’s clothing and accessories to wholesale buyers throughout the United States. Leticia’s keen eye for color, textures, design, textiles, and visual merchandising helped her to start her most recent business venture . In this business, she has designed and marketed original pieces of jewelry and accessories. She also manufactured her own line of fashion shawls and linen clothing.
Her motto has always been, customer service is the key to my business! In the store, you come in a client and leave as a new friend...